The Herron Difference


Be prepared. Be proactive. Be successful.

At Herron Business Law, our goal is simple: helping you reach yours. We do this by developing custom strategies for each unique business we work with. No matter the size or stage of business cycle, we work with you to be more efficient and thoughtful about your business.

Nobody sees business like Herron Business Law. Maybe it’s because we’ve run several of our own successful businesses. Maybe it’s because we’ve spent our careers helping people out of difficult legal and financial problems through a wide variety of business sectors. No matter why you turn to Herron Business Law, you’re partnering with a firm that is skilled, creative and truly cares.

That’s how success starts.

Matthew M. Herron

Founding Member

Matthew founded Herron Business Law after a successful 14-year career at The Debt Doctors, which he helped start in 2005 and eventually purchased from his former partners. His experience with bankruptcy and insolvency, workouts, healthcare compliance, litigation strategy and general business matters shaped his vision to form Herron Business Law, a firm designed to be a trusted legal partner and creative strategist to small businesses, restaurants and bars, healthcare organizations, startups and construction firms throughout the region. Matt’s client focused and caring approach is the foundation of the practice. His passion is helping clients through education, recognition of value and giving them the tools to have a healthy and successful financial situation.

Prior to The Debt Doctors, Matthew worked with some of the region’s best bankruptcy and insolvency and construction law firms, where he honed his skills by working with physicians, lawyers, small business owners and professional athletes.

Matthew resides in the East End of Pittsburgh with his wife, Kate, and two children. He is involved with St. Vincent DePaul Society and Winchester Thurston School.


J.D., University of Pittsburgh School of Law, 2000

B.A., Washington & Jefferson College, 1997

Professional Affiliations:

Allegheny County Bar Association

American Healthcare Lawyers Association

Turnaround Management Association

Ryco, Inc. Employees Stock Ownership Plan (ESOP) – Independent Director

Amy L. Buchanan


Amy has been working with the Debt Doctors, the sister law firm of Herron Business Law, for the last 11 years and continues to work with them today as the managing attorney. Amy works with Herron Business Law in all bankruptcy and insolvency related matters. Amy’s attention to detail helps the firm and our clients formulate a plan, stay on task and manage complex legal issues. Amy’s practice focuses on consumers and small businesses and, over the years, she has helped thousands of individuals and businesses resolve debt related issues.

Amy lives with her husband, Will, and two daughters in the South Hills.


J.D., Duquesne University School of Law, 2004

B.A., West Virginia University, 2001

Professional Affiliations:

Previously, Allegheny County Bar Association and the Inns of Court

Emma Grum


Emma joined Herron Business Law in 2019 after beginning her legal career at The Debt Doctors in 2018. Emma is the first person you’ll see in the office and a frequent point of contact for clients. Emma assists the firm and our clients in the gathering of information for our bankruptcy and insolvency cases and in the firm’s marketing and design efforts.

Emma lives in Pittsburgh with her dog, Arlo.


A.A.S., Bradford School of Business, 2018

Heather Seitz

Office Manager

Heather’s legal career began with The Debt Doctors in 2007. Heather is the engine for the practice and helps keep the business moving forward. At Herron Business Law, Heather is a great utility player that assists the firm and our clients in all important legal, financial and client-based matters.

Heather lives in the North Hills with her husband and twin children.


B.A., Penn State, 2006

Professional Affiliations:

Pennsylvania Western District CM/ECF Committee